IDFA 101

In today's world of heightened privacy concerns, Apple decided to release new privacy controls related to IDFA User targeting and tracking at

Identifier for Advertisers Used by advertisers to serve personalised ads on iPhones and iPads, the Identifier for Advertisers is a unique,

what is lmct giveaway IDFA stands for Identifier for Advertisers It is a unique, resettable ID assigned by Apple to each iOS device, used to track user activity

what 11 11 mean The changes iOS will make to the ad ecosystem and IDFA tracking is significant They will hamstring conversion tracking, especially while