iOS Is Coming: Getting Ready for a Post-IDFA World

Opting out of being tracked via an IDFA won't prevent people from seeing ads, it just means that those ads will be less well targeted Apple

A collection of mobile app marketing terms and their meaning

idfa android What is IDFA? IDFA stands for Identifier for Advertisers and is a Mobile Ad ID that refers to the unique, anonymized identifier Apple assigns to each iOS

dogs playing poker painting meaning IDFA in our editorial meetings Will it be opt-in, or nah? Is meaning it would not display Apple's consent message or require apps