Apple's IDFA Changes Underscore the Need for Fully Consented

iOS Is Coming: Getting Ready for a Post-IDFA World idfa meaning At WWDC 2020, Apple announced that iOS 14 will require users to opt in to tracking This means that the IDFA will only be present for users who explicitly idfa meaning What does IDFA stand for? ; IDFA, Illinois Development Financed Authority ; IDFA, Improved Decision-Feedback Algorithm ; IDFA, Industrial Development Financing

idfa meaning The biggest casualty of Apple's changes to IDFA are mobile app publishers who rely on advertising to generate revenue IDFA plays a critical role in attributing