The IDF at IDFA 2023

What is IDFA and Why Apple IDFA is important? idfa Opt-in rates for IDFA access My belief is that user opt in rates for IDFA access will fall between 10-20% Opt in rates will dictate the impact idfa android What Losing the IDFA Means for All Marketing Teams? The impact is huge, as today an industry that worth billion of dollars got a list of

idfa IDFA stands for “Identifier for advertisers” and is a string of letters and numbers unique to each iOS device, for example, EA7583CD-A667-48BC-